In 2002, in the heart of Indonesian Borneo, the communities in Hulu Pujungan, Hulu Bahau (Malinau) and the Krayan Highlands (Nunukan) started pilot projects in community-based ecotourism, with the support of WWF and the local government. The main objective was to develop alternative ways to generate income while protecting the forest and the natural beauty of the area. The ecotourism pilot projects are located in the customary land of Dayak people. Part of the area is inside the Kayan Mentarang National Park, the first park in Indonesia to be managed collaboratively with local communities. Involving communities in ecotourism development is critically important in order to achieve broad and equitable benefits. Equally important is that the communities maintain control over the level and kind of tourism they want in their land.